Higher Education Marketing Can Help You Grow Your Business

Social media has taken every avenue by storm. Businesses find it the most effective channel for customer engagement, as that is where their target market is spending most of their time. The same notion holds true for the educational sector. In order to market themselves to prospective students and to keep enrolled students engaged, educational institutes have resorted to the services of higher education marketing firms. Let’s take a look at social media trends in educational marketing:

Responsive Web Design

It has already become important for universities to update their website game and provide their students with a seamless website experience. Taking this further, a big trend in social media for universities is a responsive web design. “Screen hopping” is a real thing and students apart every technology inclined person is doing it. Unless students are able to access their campus resources on every screen, universities will not be able to grab their attention.


What grabs attention, stays and there is no better way to grab attention than creative and powerful videos. Universities will need to hop onto the video bandwagon to reach out to their target markets and convey their message effectively across. Relating a day experience of on campus students and recording direct messages videos are a powerful tool universities are using to attract and recruit new admissions. Videos are not only compelling but it’s the new trend in social media marketing and it is here to stay.

Personal Experience

Along with videos, another trend, which is catching on fast with universities and helps them in recruitment drives, is to show personal experiences of their students. Its help potential recruits to better relate with the campus environment and get a feel of the opportunities that would be available to them.

Live Updates

Universities today need to keep their students in the loop and open communication channels between the faculty and them. Another social media trend getting strong for universities is live updates through RSS feed, using Twitter to post campus news and strengthening the link between the student and the campus.

Social media has changed the marketing paradigm and for universities this is a great opportunity to leverage the power of social media and follow the new trends for student recruitment and engagement.

Our mission is to improve your school’s web marketing by enhancing the effectiveness of your website through search engine optimization and other internet marketing techniques. Some of our present clients are Automotive Training Center, Centennial College, and Mohawk College of Arts & Technology, Academy of Learning, CATI, Canadian Tourism College, and others. Our expertise and knowledge of web marketing allow us to provide customized and comprehensive solutions to our clients.

We can help ensure that your website is user friendly, search-engine friendly, and designed to encourage conversions. Our Google analytics reporting helps you understand user behavior on your site, and allows you to optimize your website ergonomics accordingly. Our search engine optimization ensures that your website has a high ranking on major search portals, and our social media monitoring services helps you understand your school’s social media presence, as well as your school’s reputation. HEM also has extensive knowledge of Google maps and local marketing, ensuring that your local presence is well managed. Our SMS service will help you send real-time messages to students and prospects anywhere, and anytime.

Creating a series of benchmarks, metrics and targets can help you understand how online marketing strategies are performing, where they are succeeding and where they can be more fully developed. Google Analytics, therefore, lets your school effectively monitor website statistics and marketing campaigns in real time.

Higher Ed marketing Google Analytics services can ensure that a key performance indicator (KPIs) is properly measured.

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